St. Cloud State and eight of its students earned advertising honors at the Central Minnesota ADDY Awards ceremony at the Paramount Theatre in St. Cloud.
The University’s television campaign won two professional-level gold ADDY Awards with its 60- and 90-second video profiles.
The videos use the tagline “You’ll think. You’ll do. You’ll make a difference at St. Cloud State University. Education for Life.”
With applied learning at the forefront, the videos highlight St. Cloud State’s vast programming opportunities, approachable faculty, sustainability efforts, affordability, community engagement, diversity and student successes.
The videos were created by local marketing communications firm HatlingFlint with photos and video content provided by St. Cloud State employees and student workers.
“These videos are another essential tool that will help us get the word out about the value of a St. Cloud State education,” said Loren Boone, St. Cloud State’s assistant vice president for marketing and communications.
The 30-second version of the profile has enjoyed screen time during Husky Productions broadcasts of Husky Hockey games at the National Hockey & Event Center as well as network and cable television.
Watch for the videos, along with an accompanying online campaign, to be more widely published and televised in 2013.
The American Advertising Federation’s ADDY Awards annually honor students and professionals in the advertising, media and creative industries at the local, regional and national levels.
Student Addy Award winners
Gold
Luke Klein, St. Joseph, poster
Niko Alexander, Winsted, website
Cristhian Arias, St. Cloud, poster
Silver
Michelle Fischer, South Haven, packaging
Matthew Hanson, Edmonton, Alberta, logo
Qiuwen Li, St. Cloud, poster
Nicole Peine, Waite Park, poster
Jessica Sparks, Sauk Rapids, poster
