“As the University prepares for its 150th Anniversary in 2019, we wanted to help amp up campus pride and brand identity by assisting with this initiative” said Kristen Baas ’90, Alumni Association Board Chair. “With Homecoming’s return in 2018 we achieved our goal of alumni visiting campus and coming away filled with pride and enthusiasm, and being strong, vocal ambassadors for St. Cloud State.”
The initiative, led by the St. Cloud State Foundation, is a multi-year effort to elevate the University’s branded presence on its campus exterior. Year one efforts include a striking lighted Husky athletics logo on a steel arch spanning the entrance to Halenbeck Hall – a major entryway used by students, fans, alumni and community members attending events there.
The Miller Learning Resource Center at the front entry to campus received two, highly visible lighted signs featuring the iconic “St. C” mark. “We’re very grateful to the Alumni Association Board for their partnership in advancing the campus branding initiative.
This is a great step forward in creating that outward sense of pride that contributes to a visitor’s first impression of campus” said Vice President of University Advancement Matt Andrew.