The Husky Shuttle, wrapped with the primary “St. C” logo and the new secondary Huskies athletics logo, is just one of the implementations on and around campus taht uses both logos to build pride in the university. Photo by Adam Hammer ’05
St. Cloud State Athletics unveiled a new-look Huskies logo (secondary logo) this season that complements the global/institutional “St. C” logo and replaces the Husky head logo used since the 1999-2000 school year.
A stylized wordmark was also developed as part of a review of all athletic team logos and marks.
New uniforms reflecting the logo and wordmark updates have started to debut on the field, court and ice as well as on merchandise and apparel.
The new secondary logo embodies the ideals of pride, fierceness and competitiveness. It is contemporary in appearance and more in line with the changes other colleges and universities have made to keep their logos fresh. The logo was developed by Joe Bosack & Co., in collaboration with the University.
Huskies became the university’s official nickname in the late 1930s. The mascot was named Blizzard in a 1997 contest.
