St. Cloud State University is unveiling its months-long rebranding work with the launch of its new Unleash campaign.
The new campaign comes after research, strategic planning, connection plan development and creative development with branding partner BVK and marketing partners from throughout campus.
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“Unleash is about more than being the best student you can be and living up to your academic potential,” said Interim President Ashish Vaidya. “Unleash is about living with purpose, and using your unique gifts and talents to make an impact on those around you and moving the world forward.”
The rebranding launch is one of the university’s six-month goal areas to achieve St. Cloud State’s fall 2018 recruitment and retention goals. The primary focus of the goal area is to more effectively and clearly tell St. Cloud State’s story to stakeholders, especially prospective students, current students, alumni and friends and the community.
The Unleash brand gives the university a fresh look and focus. It also clearly identifies St. Cloud State’s competitive advantage: We unleash passion, pride, ideas, greatness, amazing … and all that’s within you. Futures that begin here might seem unassuming at first but, like the Mississippi River that flows alongside our campus, they quickly gather strength. Growing. Surging. Until they’re seemingly unstoppable.
UNLEASH AMAZING
“The Unleash brand sets St. Cloud State apart in the higher education landscape,” said Adam Hammer, executive director of marketing and communications. “Our story is impressive and the Unleash creative platform is the perfect vehicle to carry our story and engage with constituents.”
The Unleash campaign will roll out in early 2018 with broad placements on social media, search platforms, digital networks, video preroll, billboards and other high-visibility opportunities.
